Intruders

1. Avoid gratuitous use of “cool” technology just for the sake of using technology (e.g. using Google maps or AJAX when your site doesn’t require the functionality)

2. Think carefully about the underlying platform and its effect on your site’s reliability, robustness and scalability

3. Get feedback from real users (not your friends!)

4. Build systems with maximum audience reach (the latest phone or widget is cool but how many users is it really going to have?)

5. Explain what you do in plain English

Are most of these obvious? Yes. Do startups still make these mistakes on a regular basis? You bet!

You can find Jeremy Baines and Clive Howard at howardbaines.com

… follow us…