Intruders

Sean Lee & Kang-Min Ahn, respectively, CEO & CFO of DirectMedia based in Seoul, demo their impressive mobile TV product. They are in the pretty unusual position of running a mobile content company that has become so successful they are now buying up traditional web/online properties.

DirectMedia are a joint venture combining KTF (Korea Telecom Freetel). Samsung & Yedang (the latter of which is 3rd largest music publisher in Korea). Their original mandate was to explore the opportunities inmobile from a content perspective, whether that could be achieved via a platform, application or a service.

In 2002 they successfully commercialised their first mobile TV broadcast and subsequently became the exclusive mobile content ‘operator’ for KTF. By 2006 they were the 3G content provider. Since then they have experimented with WiMax, with mixed results, and now they are branching out into web distribution with their recent acquisition of the content provider for the hugely popular Daum portal.

DirectMedia just turned over $15M and now they see themselves as an ‘Entertainment Content Company’ and ready to take on broadcasters and make the transition from mobile content distribution to become the biggest mobile content producer in South Korea.

For a more in depth look at their business model checkout The Inquirer or the original Inquirer blog post

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