Philip Wilkinson of Crowdstorm on evolution of e-commerce
Philip Wilkinson launched his first startup – Shopgenie – back in 1998. The company went on to merge with Kelkoo, Zoomit and Dondecomprar and became one of Europe’s largest e-commerce websites. In 2004, Kelkoo was acquired by Yahoo for $500 million.
10 years later Philip is still at it, now with Crowdstorm – a brand new e-commerce site based on expert product reviews
We sat down with Philip to talk about e-commerce and how it has evolved over the past decade.
















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