Niall Bellabarba and Mihkel Jäätma of realeyes.it on improving customer interaction
March 31st, 2008
We met with Niall Bellabarba and Mihkel Jäätma of realeyes.it (realize it… get it? 
at MiniBar in London where they were demonstrating their eye tracking service. The founders, both Oxford business school alumnis, started the company earlier this year to help businesses improve interaction with their customers using eye tracking technology
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