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inside innovation

We sat with Di-Ann Eisnor minutes after Waze won Le Web startup competition. Waze is a social driving navigation app that connects you to other drivers for all the real-time road information you need… every time you drive. Waze gets users to build out their maps in terms of traffic, accidents, etc by simply driving around. You get free GPS navigation and a social game which incentivise users to map more places and contribute to Waze. Waze now have over 2.2 million drivers who have logged over 250 million kilometres. Originally from Israel, the company has recently raised a $25 million Series B round of funding.

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