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inside innovation

We sat with Kristian at the Tech Media Invest 100 to discuss Playfish playing video games and how social networking is transforming the entire gaming industry.

He discusses how Playfish were able to use social media, particularly Facebook, to grow their business so rapidly over the last 2 years and how the nature of video gaming is changing from adrenaline fuelled challenges to euphoria filled exoperiences.

Tune in for insights:
- into how the video games industry established its foothold in the market and why competitive opportunities are emerging via the internet
- what the games industry is looking for from developers
- what it’s like to be a serial entrepreneur.

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