Plaxo’s Joseph Smarr and Todd Masonis on opening up your social graph
November 9th, 2007
According to Todd Masonis and Joseph Smarr, Plaxo’s original vision in 2001 was to create a smart online address book that is self-updating and keeps you connected to all your friends.Plaxo 3.0 is the latest release that provides all of that and more. Plaxo Pulse is the new addition that extends the self-updating functionality to not just contact info but to all of your friends’ activity as well. You can think of Pulse as a web-wide news feed – no matter what online service your friends are using, you will receive updates of their activity as long as you are connected on Plaxo.
After starting out as “scruffy kids” (their words, not ours 
in Sequoia’s office in 2001, Todd’s and Joseph’s advice to entrepreneurs is to trust your ideas and to ensure that you only hire people who are smarter than you and who are passionate about your product.
P.S. Apologies about the noise at the beginning of the interview, this is due to a faulty mic.
… stay tuned…
blog: weareintruders.tv
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