Andy Hobsbawm and Naresh Ramchandani, two experienced Internet and advertising professionals, recently put their minds together to try and inspire people to lead a greener lifeBy using “old school” marketing and advertising techniques, the duo, along with their army of volunteers, produce catchy and viral dothegreenthing.com content that delivers very simple, yet effective messages, such as “take the stairs” or “buy an old thing, not a new thing”.
In this interview, Andy and Naresh discuss how their experience with delivering commercial messages in the corporate world, is now being leveraged to create a better real world.
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